Launching a new residential concept

BoKlok UK

A partnership between Skanska and IKEA

Launched: 2020

BoKlok is new residential concept from Skanska and IKEA, which aims to deliver sustainable great value new homes, while making home ownership more accessible for more people.


The brief: We were appointed by BoKlok to assist with its launch into the UK residential market.

Our approach: We are providing the BoKlok team with a comprehensive service. We have been involved in the early planning stages and have produced and delivered a detailed sales and marketing strategy for each of its developments.

We are managing the creation and on-going delivery of its development microsites and content, producing sales collateral, managing their UK Facebook and we are running the sales function on site.

Working with their teams in both the UK and Sweden we have successfully launched BoKlok’s first residential development in the UK: BoKlok on the Brook in Bristol. We are currently preparing to launch its second development BoKlok on the Lake in Worthing and we are assisting with multiple, future schemes.

 

Service
Market Research and Development Appraisals
Digging Deeper
Service
Project Management and Sales Support
Planning Ahead
Jerrie Kristiansson, Sales Director,
BoKlok UK
“
Stubbings is a key partner for BoKlok in the UK. They have been instrumental in the success we have enjoyed so far on our first development and continue to play a significant role as we move forward onto future sites. The team's breadth of knowledge and experience has been hugely impressive. From inputting into the early planning stages through to the delivery of a comprehensive sales and marketing strategy, running our sales function and supporting the entire customer journey, they have seamlessly become a core part of our team.
”
Service
Marketing and Public Relations
Growing the Brand