Merlion Homes - Creating a new brand identity

Creating a new brand identity and  launching a new affordable housing product to the market.

The brief:

Having worked with Merlion, supporting the sales and marketing of their homes across numerous developments, we were appointed by their in-house team to assist with the re-branding of Merlion Homes and the subsequent launch of a new affordable housing solution. 

Our approach

Appointing a creative agency: We were involved in the appointment of a creative agency to assist with the Merlion re-brand. We then briefed the agency and acted as a central point of contact, co-ordinating all activity and inputting into the final designs.

Delivering collateral: We have played a central role in developing key sales material to promote Merlion’s new Enhanced Shared Equity Scheme, which they are now using to market to Local Authorities. We have briefed the creative agency, produced copy and managed the entire process.

Progress (on-going):

The new branding has been well received both by the client and its customer base. Merlion Homes now has a more modern and easily identifiable brand, that sits well across all of its marketing collateral. The team in charge of the new affordable housing solution now has some meaningful collateral, which they can use as a tool to drive new business, while their sales teams have a high quality brochure, to assist them when meeting with potential customers.