Slough Urban Renewal (SUR)

From the development of a new brand through to supporting its launch and on-going ventures, we have been involved every step of the way.

The brief:

We were appointed by Slough Borough Council and Morgan Sindall Investments Limited to help shape and launch its exciting joint venture, Slough Urban Renewal (SUR), which aims to transform the borough through a series of development projects and initiatives.

Our approach:

From advising on a new name for the venture and developing its brand identity to supporting its launch to market and on-going community engagement programme, we have played a significant role in SUR’s success to date. Working alongside the existing team, we were instrumental in devising a branding brief and assisting with the appointment of a creative agency to support the brand’s launch. From inputting into the longer term marketing strategy to defining the brand’s identity and supporting the development and launch of key channels such as its new website, we have been involved in all aspects of SUR’s launch to market. In addition to supporting this major branding exercise, we continue to act as advisors across SUR’s residential and commercial projects – ensuring consistency of message and quality.

Progress (on-going):

Following the successful, public launch of the SUR brand and its new website, we have been heavily involved in the brand’s community engagement programme, from attending events to running key initiatives. Across the brand’s commercial projects we continue to be involved in its further development and its offerings, while on the residential side we are acting as consultants across SUR’s first residential schemes – consulting on everything from layouts, mix, values and specification to sales and marketing strategy.

Read about the SUR story here.